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BIOEFFECT introduces Micellar Cleansing Water. It contains cleansing micelles, molecules that dissolve oil and dirt thereby removing it smoothly without leaving any oily residue on the skin. BIOEFFECT Micellar Cleansing Water stands apart due to its unique, base ingredient: pure, soft, Icelandic water. Geologically filtered through layers of inert volcanic lava, Icelandic water is one of the purest and most abundant of Iceland's natural resources. It has a low concentration of hard minerals such as calcium and magnesium.